Chanel, Revlon, L’Oreal pivoting away from talc in some products

Chanel, Revlon and L’Oreal, three of the biggest brands in cosmetics, are quietly moving away from using talc in some products as U.S. cancer lawsuits and consumer concerns mount.

Luxury beauty company Chanel has removed talc from a loose face powder and dropped a talc body powder because of negative perceptions around the mineral, court documents reviewed by Reuters show.

Revlon Inc removed talc from its body products, and L’Oreal SA is exploring alternatives for the mineral, those companies told Reuters.

The moves come amid a reappraisal of talc in body powders and cosmetics by consumers, regulators and manufacturers. Talc – which is sometimes found in the same rock as asbestos, a potent carcinogen – is used in thousands of cosmetic and personal care products to absorb moisture, prevent caking and add softness.

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